THE MONEYPENNY COLLECTIVE
AGENCY - STRATEGY - INTELLIGENCE
The Presence Review
A structured evaluation of your digital presence.
Identify opportunities for clearer positioning, stronger authority, and more consistent communication.
The Problem
Many businesses approach Instagram reactively, focusing on posting trends and content creation without examining the underlying structure of their digital presence. This leads to inconsistent messaging, unclear positioning, and missed authority-building opportunities.
You may be posting regularly, but is your account clearly communicating what you do and who you serve? Is your visual identity recognisable? Are you signalling expertise and authority? Are you attracting the right audience?
The Presence Review provides a structured, strategic analysis that identifies positioning issues, content inconsistencies, and authority gaps before you invest further time and effort.
What the Review Examines
✔ Positioning Clarity
Does your account clearly communicate what you do and who you serve? Is your positioning clear, memorable, and differentiated?
✔ Content Pattern Structure
Are there clear, repeatable content themes? Do your posts follow patterns that support your business objectives?
✔ Visual Consistency
Is there a recognisable visual identity across your posts? Do colour, typography, and layout create cohesion and recognisability?
✔ Authority Signals
Does your account demonstrate expertise and credibility? Are testimonials, case studies, or collaborations evident?
✔ Strategic Direction
Is there a clear path for growth and positioning? What opportunities exist for strengthening your presence?
What You Receive
Written Strategic Review Report
Typically 8–12 pages, professional and comprehensive.
Executive Summary
A high-level overview of your account and its current strategic position.
Key Observations and Insights
Detailed analysis of what is working, what is unclear, and where improvements can be made.
Strategic Recommendations
Clear, actionable recommendations for strengthening your positioning and authority.
Suggested Next Steps
Guidance on implementation or progression to deeper strategy services.
Who This Review Is For
Business Owners and Consultants
Building authority and positioning in your field.
Brands Seeking Clarity
Ready to evaluate and strengthen their digital presence.
Small Businesses
Seeking clearer communication and intentional growth online.
Growth-Stage Businesses
Preparing for scaling with a stronger, clearer presence.
This review is not designed for accounts seeking daily posting or traditional social media management. We focus on strategic advisory, not execution.
The Review Process
Request a Presence Review
Tell us about your business and your goals.
Complete Onboarding
Answer a short questionnaire to help us understand your account and positioning.
Strategic Analysis
Your account is analysed using our structured Presence Framework.
Receive Your Report
A comprehensive written review is delivered, typically within 2–3 weeks.
Investment
$295 AUD
A strategic investment in understanding your digital presence and identifying clear pathways for improvement.
After the Review
Many clients continue into deeper strategic work following their Presence Review.
The Presence Blueprint
Transforms insights from the review into a clear strategic structure defining positioning, messaging, and content architecture.
Available following completion of a Presence Review.
Presence Architecture
Ongoing strategic advisory for the long-term development of your digital presence, available selectively and by invitation.
Limited engagements offered to select clients.